Enough of the chats between me and red lipsticks. On to what I want to show you today! Following on from their successful Collection Privee - The Nudes launch last year, L'Oreal are back with the Collection Exclusive - Pure Reds. Like the nude collection, Pure Reds is designed to help make picking a red lippie a bit easier and each of the four shades on offer have different undertones to coincide with the four L'Oreal ambassadors. In Ireland we're getting Blake Lively, Liya Kebede, Julianne Moore and Eva Longoria. There are six more shades in the whole collection and the US will probably get them all, but don't worry, we'll be just fine with the 4!
I was sent four to play with but got two of the Blake shades, so might give that away over on Instagram this week for a lucky follower, so make sure you're following me here. The packaging is gorgeous with it's textured black tube, gold detailing and then once you twist up the red lipstick, well it's just a thing of beauty.
Each of the three shades apply like a dream onto the lips and I used a lip brush to make sure I got a nice even edge. Despite their described matte finish, which is more like a satin finish really, they're smooth and creamy thanks to jojoba oil and my lips felt soft and moisturised wearing each of the shades. In terms of pigmentation, all I can say is yowza - one swipe of these babies on the back of your hand and you'll see what I mean!
|L'Oreal Exclusive Collection Pure Reds - Liya|
|L'Oreal Exclusive Collection Pure Reds - Blake|
I think Blake's red is going to be the one to sell out because who doesn't want to look like Blake Lively? And even if you don't, as soon as you put this blue based red on your mush, you'll be flouncing around the place making people call you Serena Van Der Woodsen. It's a beaut and you need to swatch it now.
I really like what L'Oreal are doing with these collections in having a load of women with different skin tones that most of us will be able to relate to in terms of eye colour and undertones. Hopefully it'll make it a bit easier to make decisions when standing at the L'Oreal counter wondering what to pick!
These will be €11.99 and launch in October. Which is your favourite?