I have to admit, I love the packaging. It reminds me of something much more expensive like Estee Lauder or Urban Decay and makes a welcome change from the usual Rimmel packaging. If they're going to market it as The Only 1, then they needed to do something different.
Packaging aside, it's the formula that really kicks things up a notch and makes me sit up and take notice. With Rosa Fruit Oil and Vitamin E to moisturise, this feels gorgeous on the lips and coming into the colder months, I will be needing all the help I can get. The Only 1 lippies have a hybrid formula, meshing moisturisation with something that's long lasting and comfortable to wear.
Best of the best is a vibrant raspberry shade and the pigmentation is second to none. As soon as I swatched it on the back of my hand, I knew I was on to something special because that's just one swipe you're seeing above. When applying it to my lips, I needed to use a lip brush to get crisp edges and that's just because the colour payoff was so intense. With a lighter shade, I've no doubt I'd be able to lash it on like a good thing. Despite the intense colour payoff, this feels so lightweight and is an absolute joy to wear.
Check me out with a raspberry lip!
There are going to be 15 shades and rest assured, if Best of the Best is anything to go by, I'll be picking more up when they launch in the next couple of weeks. €8.99 is actually nothing for a lipstick of this quality and I think we're going to be hard pressed to find anything better for under a tenner!