Monday, March 5, 2018

e.l.f. Skincare launches in Penneys Ireland today! #sp

Last year, e.l.f. launched their makeup range here in Ireland and the beauty obsessives among us (mainly me), rejoiced!  Until then, we had to try and order things online, unswatched and untested but we made do and since then. e.l.f. makeup has been going from strength to strength.  But now....  Now they've only gone and launched their hydration skincare range which hits Penneys stands from today!  I'll keep you posted if they get more stockists and I'll list the Penneys stores that are kicking off the range at the bottom of the post.

I've been testing out the range for the last few weeks and this post is for those who might be standing at the e.l.f. stand in a Penneys, wondering which product to buy!  I'll start off by saying that all e.l.f. products are vegan and cruelty free and the e.l.f. skincare products are free from parabens, sulfates and phthalates and the prices range from €5.75 to €17.25, so budget friendly all round.

Cleanser & Exfoliators

The Daily Face Cleanser (€5.75) is lovely and gentle on my skin and while it can be used to remove makeup along with dirt and impurities, I've been using it to double cleanse.  I don't use it on my eyes, but for the rest of my face, two rounds with this both gets rid of the war paint and cleanses my skin leaving it soft and spotless!  It's got a really thick consistency, so make sure to loosen it up with lots of water to get it going, or else it'll just slide off your face.

The Exfoliating Scrub (€6.90) has been quite a surprise for me!  I don't use physical exfoliants that often as they can be too harsh on my skin, but I've been using this once a week when I want to feel like my skin has had a good clean but without stripping it.  This is infused with purified water and vitamin E and even my Mam used it the other day and asked me to feel how soft her skin was!  Lovely Mammy Bits approved!

Now, if exfoliating scrubs aren't your thing, how does the Gentle Peeling Exfoliant sound?  It's €12.65 and I've never come across anything like it so far.  This goes on to dry skin and as I massage it into my face, ingredients in the gel mixes with the oils on my skin causing the product to ball up which then helps remove dead skin cells.  The first time I tried it, I did not know this and thought all my skin was coming off!  But no, it's much more gentle than that and while you don't necessarily peel the product off your skin, it's more of a physical scrub, but less abrasive.  I love it!

Masks & tools

There are three masks in the range along with the Pore Refining Brush and Mask Tool (€6.90).  For years I've been using flat foundation brushes to apply my masks as there's a bit less waste that way and now this tool makes life even easier because there's less mess, even less waste and less cleaning up after I use it.  The flat silicon end applies the product and the other end works the product into the pores, the nooks and crannies of the face.  I'm all about gadgets and this one is fab.

The Hydrating Bubble Mask is the most expensive product in the range at €17.25 and the most craic to use!  It goes on as a gel and then the bubbles start to appear which remove excess dirt and cleanse the pores.  I usually leave it on for 10 minutes or so, trying to resist the urge to scratch my face as the bubbles tickle, before massaging the mask into my skin and then rinsing it off.  I love bubble masks like this where the bubbles themselves are directly on your skin rather than having a sheet mask which has the bubbles on the mask and not your face.  This is very satisfying to watch as your face becomes fluffy and white as the minutes pass and because products that foam like this tend to dry out my skin a bit, I immediately follow this with a moisturiser - more on that later.

The Hydrating Gel Mask (€14.95) is a beautiful cooling mask that leaves my skin baby soft after I use it.  This is infused with purified water, aloe, coconut and chia seed and while it's got a thicker, more balmy texture, it melts onto the skin easily and my face drinks this stuff up.  I usually apply a thin enough layer with the tool above, go about my business for a little while and let the magic happen.

Finally, the most intriguing mask of them all, the Moisturising Sleeping Mask (€13.80)!  I'm obsessed with this and I love the idea of this doing all the hard work while I'm conked out for the night!  Again, this is infused with purified water, aloe, vitamin E and jojoba and I've already decided I want to bring this on holidays with me to help soothe and nourish my skin after being out in the sun.  It has a lightweight texture that sinks into my skin quickly, so I can conk out when my head hits the pillow and let this do its job!

Now, the Prep & Hydrate Balm (€10.35) is one of those handy, travel friendly products and I've not tried anything like it before.  Usually my primers come in a tube or a bottle, but stick form is great for keeping in your makeup bag.  This little guy is infused with shea butter, cocoa, aloe and grape to hydrate the skin and because I've got an oily t-zone, I've been mainly using it on my cheeks because my nose and forehead doesn't need any extra hydration.  I spend my time trying to keep them matte!  So if your skin is on the oilier side, this might not be for you.  Those with dryer skins though might like a bit of extra hydration in a primer.  But don't feel like you have to lash it on all over your face and because you can't see where you've applied it, I'd advise to apply a few strokes onto your face, then pat it in and then add more if need be rather than adding too much.  Keep it to the bits that you think need a bit of extra something something.

I apply the balm directly to the skin from the stick and allow it to sink in before applying my makeup.  It starts off feeling wet and it doesn't drag or tug as I apply and after a couple of minutes, it starts to dry and go a bit tacky on my skin, perfect for makeup application.  I've tried it with a couple of my foundations and they've applied evenly over the top.

I always forget to use eye creams and have been making a concerted effort to apply the Illuminating Eye Cream (€13.25) every day and night.  It feels really cooling on application, sinks into the skin quickly and with the cucumber, jojoba and vitamin E, it's been doing a great job of nourishing and hydrating my delicate and scaldy eyes these days.  I don't need much of it as a little goes a long way, but I do apply a little extra at night, just because!

Finally we have the Daily Hydration Moisturiser (€10.35) which I absolutely love and so does my skin!  A couple of pumps of this non greasy moisturiser with SPF 15 leaves my skin feeling soft and plump, it absorbs quickly meaning I don't have to wait for ages to lash on my foundation.  It's enriched with vitamin E, grape and citrus fruit extract and really does do a stellar job of locking in moisture on my skin.  This was the first product I tried in the range and the one that impressed me immediately!

If you're looking to start a new skincare routine, you don't want to break the bank, and hydration is a must have for your skin, there are some really fantastic products in the e.l.f. range.  Right now it's exclusive to the following Penneys stores but as I said earlier, I'll update you if they add more stockists!

Dublin - Penneys Dundrum, Blanchardstown, Mary Street, O'Connell Street
Cork - Penneys Patrick Street, Wilton Shopping Centre
Waterford - Penneys Waterford City
Limerick - Penneys O'Connell Street

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