Monday, October 8, 2018

Alex Steinherr X Primark Skincare Collection #AlexSXPrimark

Today, the Alex Steinherr X Primark Skincare Collection launches!  And last week, I went over to London to meet the lady herself and to get a preview of the products.


For those of you who are new to the beauty world, Alex Steinherr is a beauty editor, social media influencer with 178k followers on Instagram and is a skincare queen!  I love watching her live videos on Instagram, usually when she's hotfooting it around London and she knows her stuff when it comes to all things beauty and skincare.

Alex says one of her most frequently asked questions is to recommend affordable skincare products, so for the last two years, she's been working with Primark to launch her own range which is certified cruelty free and suitable for vegans.


Rather than creating products for skin types, Alex has focused on skin needs, so there are five categories in the collection.  You can mix and match the products and customise your skincare routine depending on what your skin is lacking or crying out for and with prices ranging from €4 to €6,  and with skincare actives including Hyaluronic Acid, Niacinamide and Squalane, there's something for everyone.

I picked out some of the products that I felt my skin would like and need, and when I've given them a proper go, I'll report back.  But this post is an introductory one, to help you see what's coming out and what you might like to try out when it launches.  As I mentioned earlier, the launch is today but expect the products to roll out in selected Penneys stores this week, so be patient!


None of the products are fragranced as Alex was conscious that fragrance in skincare can potentially irritate the skin and by having no scent, it makes the products gender neutral too.  So there might be a bit of sharing if your other half gets their hands on your products!


The Sleep Spa range has four products that work while you sleep.  I'm all for that, the sleeping part while the skincare does the work for me.  There's the One-Step Night Cleanse (€6), the Sleeping Face Mask (€6), the Every Night Eye Mask (€5) and the Overnight Lip Mask (€5).  The Overnight Lip Masks is tinted so I'll be wearing that during the day and first impressions are really good.  I'm particular about lip balms and masks, so I'll report back on that along with the other products in the range.


The Pore Balance range gently purifies and calms the skin, leaving it smooth and hydrated.   The range contains the Low-pH Sulphate Free Cleanser (€5), the Super Detox Clay Mousse Mask (€6), the Anti-Blackhead Stick (€6) and the Blemish Rescue Stickers (€4).  I'm so intrigued at the Blemish Rescue Stickers and half of me wants a break out so I can try them.  I totally just jinxed myself.  Ok bye.


Pollution is still something that a lot of brands are focusing on and something I've learned this year is that pollution can happen inside the home too, not just if you're out galavanting in the city.  Think candles, those plug in air fresheners, that kind of thing.  The Pollution Solution range contains the Oil Free Gel Hydrator (€6) and the Daily Skin Start (€6) and soon they'll be joined by the Dual Texture Exfoliating Pads (€6) and the City Mask (€4).


The Plump & Glow range was the one that intrigued me the most as I like my skin to have both of those attributes thank you very much!  There are four products in this range, the Serum-In-Cream Moisturiser (€6), The Power Mask (€4), the Plumping Lip Gloss (€6) and the Facial in a Stick (€6).


If your skin needs a hit of moisture, the Maximum Moisture range is one to check out.  It includes the Micellar Cleansing Gel (€6), the Moisture-Locking Everyday Moisturiser (€6), the Supreme Sheet Mask (€4) and the Hydration On-The-Go (€5).



I can't wait to try out all of the bits I got and report back in a couple of weeks!  And one of the things I love about affordable skincare like this, is that when I run out of a product (usually a micellar cleanser), I don't have to wait until payday to restock.  In saying that, I know 100% I'll go in to Penneys for that one item that costs €6 as I'm on a budget, and come out having spent over €50 because Penneys... Gets me every time!

Will you be trying any of the products from Alex's range?  Let me know!

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